The story begins with the opening of Dambrosio pharmacy in 1979 in a small village in Basilicata. Thirteen years later, in 1992, the pharmacy moved to the present site of Altamura. In 2008 the second generation, Massimo and Fulvia, who met and fell in love in the University, begin to work in a pharmacy. In the evenings, they would stay in the lab to study and develop new cosmetic formulas to propose and launch at the pharmacy leading to the beginning of an exciting research that helped them discover the properties of the pink water of Margherita di Savoia. When Massimo and Fulvia had the idea to commercialize this prodigious thermal water, they were in the Luxembourg Gardens in Paris, opposite the Medici fountain. Where else could two young pharmacists go on their honeymoon? Eau de Joie is a tribute to the city that united them in a greatly ambitious project, as the name reflects the qualities of the thermal water that is the very essence of their beliefs: simple gestures make all the difference. The Eau de Joie project, launched for the first time at Cosmoprof Hong Kong in 2015 was immediately liked and appreciated by buyers and consumers from all over the world.